Creative Properties Builds Brands
We customize our licensing programs, depending on the needs of the property and the talent. Whether you're looking for a realistic assessment of a property's prospects or for a long-term relationship with a creative marketing team to develop and sell your property, Creative Properties has the experience and energy to enable your property to realize its full marketing and merchandising potential.
We offer a wide range of services to help your property stand out in the marketplace. We have the expertise to…
- Evaluate properties
- Develop properties to prepare for launching
- Establish creative direction, including developing style guides
- Plan, execute, and manage licensing programs
- Direct and implement integrated marketing strategies in support of licensing objectives
- Acquire licensees that are appropriate to each individual property
- Oversee product development
- Develop product approvals guidelines
- Advance brand extensions
- Initiate cross-merchandising opportunities
- Establish strategic alliances
- Identify sourcing for premiums
- Oversee art development
- Create guidelines for packaging, labeling, point-of-purchase materials
- Introduce agents to represent properties around the globe