Wild-Side™
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Wild-Side™ is a new brand featuring the most adorable and amusing animals. With its focus on our closest friends, cats and dogs, and little pink piglets, the creation is timeless, iconic imagery with global appeal across all age groups. Wild-Side™ captures cute to make your heart melt!
THE COMPANY
Wild-Side™, located in London, UK, is a collaboration between international award winning animal photographer Bob Elsdale and creative director Holly Brown.
Since launching in 2008, Wild-Side™ is rapidly increasing in brand recognition worldwide, with an expanding list of licensees and product lines across Europe, North America and Australasia. With an extensive library of images of an exceptionally high standard, the brand is well positioned to expand across a wide range of product categories.
WORKING WITH LICENSEES
Wild-Side™ strives to work alongside its licensees, being attentive to trends and listening to market needs and image ideas. Wild-Side™ is open to exploring exclusive projects, working directly with licensees and/or retailers to produce exclusive imagery.
TARGETED CATEGORIES
The initial program will focus on publishing, stationery & paper, apparel & accessories, toys & games, health & beauty, back-to-school, payment solutions and pet products.
CURRENT LICENSEES
- Graphique de France
- Leanin' Tree
- Leap Year
- Mello Smello
- Pavilion Gift Company
- Orange Circle Studio Group
- Smarthealth Inc.
BRAND ATTRIBUTES
- Cute
- Adorable
- Fuzzy and soft
- Best friends
- Whimsy
- Story-rich
SUPPORTING CHARITIES
Wild-Side™ features rescue animals in its photography, which are fostered from animal shelters. Additionally, Wild-Side™'s "In The Pink" collection is currently supporting the Susan G. Komen breast cancer campaign in 2011 and 2012. The collaboration is already achieving great success, with product placed at leading retailers including Barnes & Noble, Staples, Bed Bath and Beyond etc.
TARGET AUDIENCE
Girls: 6-14