Girl Scouts
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Founded in 1912 by Juliette Gordon Low, Girl Scouts of the USA is the premier leadership development organization for girls in grades K-12. The Girl Scout program is girl-led, hands-on and collaborative, reflecting the ever-changing needs and interests of today's girls. Through Girl Scouting, girls discover their talents, connect with other girls, and take action to make the world a better place.
Strength in Numbers
- There are more than 3.3 million Girl Scouts in the US - 2.4 million girls, ages 5-17; 900,000+ adults
- More than 50 million alumnae enjoyed Girl Scouting during their childhood
- Girl Scouts of the USA is part of a worldwide family of 10 million girls and adults in 145 countries
- Girl Scout Cookie sales total more than $700 million in retail sales annually
- 1000+ print stories per month and 300+ broadcast mentions per week
- $55 million internal merchandising business
100th Anniversary Celebration - 2012
- National brand identity campaign kicks off in all media outlets in July 2010 - donated media spend of $45 million
- Festivities kick off at November 2011 convention in Houston, TX
- Nationwide "Take Action" community service project
- Girl Scouts of the USA Commemorative Coin Act signed by President Obama
- Limited-edition Girl Scout Cookie packaging
Partners
A wide range of corporations, government agencies, non-profits, and associations work closely with the Girl Scouts, including Microsoft, Motorola, Coca-Cola, NASA and The Dove Self Esteem Fund.
Current Licensees
- Dreyer's - ice cream
- Junk Food - t-shirts
- K&Company - scrapbooking
- Legend Productions - music
- Precious Moments - figurines
- Robert Kaufman - fabrics
- Stewart, Tabori & Chang - 100th anniversary book
Girl Scouts of the USA is represented by The Wildflower Group in association with Creative Properties.
