Corduroy

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Corduroy book cover

One of the world's best-known teddy bears, Corduroy is one of the most beloved children's books of all time. This classic publishing icon is still #1 on Amazon.com's Top 10 Most Gifted Children's Picture Books, selling millions of copies, with new titles added every year. Corduroy first captured the imagination of families more than 40 years ago, proving its long-term staying power.

TARGET AUDIENCE

  • Girls & Boys, Newborn to 5 years
  • Parents of Young Children

BRAND ATTRIBUTES

Iconic, gender neutral, award-winning, sweet, trustworthy, fuzzy and soft, adventurous, safe, educational, recognizable, comforting

PUBLISHING SUCCESS

Corduroy book covers
  • One of the most recognizable children's book characters
  • 4 million books sold to date of the first Corduroy title
  • Over 500,000 Corduroy books sold each year including over 100,000 copies of classic Corduroy annually.
  • Annual Bestselling Corduroy Titles include: Corduroy's Trick or Treat, Corduroy's Christmas Lift-the Flap, Corduroy's Thanksgiving, Corduroy's Valentine's Day, and Corduroy's Halloween Lift-the-Flap
  • Three classic Corduroy books available by Don Freeman, plus 36 additional contemporary and seasonal Corduroy titles that introduce fresh and innovative book titles each year that entertain, educate and engage early readers.
  • Available in 30 countries and licensed in various languages including Korean, Chinese, Japanese, Hebrew and Thai.
  • Corduroy is the #1 ranked book on Amazon.com's Top 10 Most Gifted Children's Picture Books, for children ages baby to 3 years old.
  • 2008 marks Corduroy's 40th Anniversary with a special edition of Don Freeman's original Corduroy.
  • Corduroy is the official campaign book for Jumpstart's 2008 Read for the Record, promoting literacy with national publicity on the Today Show, as thousands of people read Corduroy together on October 2, 2008.
  • New Corduroy titles for 2009 include: Happy New Year Corduroy, Corduroy Helps Out and Happy Hanukkah Corduroy.
Corduroy greeting cards and plush

OFFICIAL LICENSEES