Steven Scebelo Joins Creative Properties LLC
Licensing Company Poised to Expand and Sign Additional Properties
09/19/08
New York—Creative Properties, Inc., the full-service licensing company with a growing portfolio of properties, announced that Steven Scebelo has joined the firm as senior vice president, business development. He will be responsible for developing new partnerships with licensees, retailers, media companies and creative talent.
Scebelo brings more than 20 years of global brand-building experience to his new position. Prior to joining Creative Properties, Scebelo was senior vice president for Gemstar-TV Guide, where, among other responsibilities, he led the company's licensing efforts and was nominated for the 2005 LIMA Excellence Award for the Best Corporate Brand License of the Year. Scebelo has also managed licensing for Coca-Cola, the NBA, the 1996 Atlanta Committee for the Olympic Games, and Major League Baseball.
"Steve will play a key role as we expand the Creative Properties licensing portfolio," says founding partner Liz Conyngham. "Steve brings a breadth of licensing experience, marketing savvy and a proven ability to engage consumers and business partners in creative and innovative ways. We are delighted that he has joined our team."
Creative Properties was founded in 2005 by Liz Conyngham and Carolann Dunn, licensing industry veterans who had previously worked together at United Media. They are the exclusive worldwide agent for Corduroy™, the classic bear featured in a series of best-selling pre-school books by Don Freeman and published by Penguin Books. Corduroy is currently celebrating its 40th anniversary as a classic children's publishing property.
Creative Properties has a long track record with a wide range of classic and contemporary properties and the principals have previously managed multi-million-dollar properties including Peanuts, Major League Baseball, Precious Moments, and Flower Fairies. They have marketed their properties in all major product categories and have worked with some of the world's most highly regarded and successful companies, including Coach, The Coca-Cola Company, Colgate-Palmolive, Electronic Arts, General Electric, Haddad Apparel Group, Hallmark, Hasbro, M&M/Mars, Mattel, Microsoft, Nabisco, NASCAR, Nintendo, QVC, and Sony. Creative Properties is a member of the Licensing Industry Merchandisers' Association (LIMA). For further information, visit www.creativeproperties.net.