Creative Properties Has the Experience You Need
The Creative Properties team has, collectively, more than 50 years experience working with global brand leaders. We put start-up brands on the map and take established properties to greater heights with new product categories. We track marketing trends and shifts in technology and consumer tastes to put our brands on top–and keep them there.
Career Highlights of the Founding Partners
Liz Conyngham
Liz Conyngham, formerly Worldwide Vice President for United Media, has more than 20 years of experience in the licensing industry. As property director for Peanuts, she oversaw more than 800 licensees in 76 countries and managed numerous top licensing agents around the globe. She earned the respect and trust of creator Charles M. Schulz as they worked closely together to nurture the classic property, rising to the challenge of keeping the property fresh and contemporary while maintaining its integrity.
Since co-founding Creative Properties, Liz has played a key role in identifying new properties and acquiring their licensing rights. Among the company's successes is Club Penguin, the acclaimed brand based on the highly successful virtual world for children. Recognizing the property's licensing potential when it was still in its infancy, the Creative Properties team persuaded the property's creator to pursue licensing. They developed and implemented a global product strategy that led to a broad-based licensing program.
Carolann Dunn
Carolann Dunn was a Vice President, Consumer Products Licensing, Retail Marketing and New Business Development for Major League Baseball Properties, Inc., before co-founding Creative Properties with Liz Conyngham. She was responsible for overseeing the children's and youth licensing programs for hard and soft goods. Prior to joining Major League Baseball, Carolann was a senior licensing executive at United Media, where she introduced new product categories into the Peanuts licensing program, including an extensive line of juvenile products for infants and toddlers under the Snoopy for Baby brand.
Carolann pioneered new niche markets while at MLB, initiating joint licensing and promotional programs with top NASCAR drivers like Dale Earnhardt Jr., and artists Peter Max and LeRoy Neiman to appeal to new fans and to create new revenue streams. She drew on this experience at Creative Properties when the company took on the work of avant pop artist Peter Mars. By strategically aligning the property with high-profile personalities including Elvis Presley and Muhammad Ali, Creative Properties established Mars in the licensing world and selectively expanded into product categories that were organic to his work.
Steven Scebelo
Steve Scebelo was Senior Vice President, Cross-Platform Marketing at Gemstar-TV Guide before joining Creative Properties as Senior Vice President, Business Development, where he is responsible for developing new partnerships with licensees, retailers, media companies and creative talent. Steve brings more than 20 years of global brand-building experience to Creative Properties. While at Gemstar-TV Guide, he led the company's cross-platform ad sales marketing efforts and oversaw the TV Guide brand's consumer engagement and social media initiatives, including event sponsorships and word-of-mouth campaigns. Additionally, Steve held the position of TV Guide's Senior Vice President of Merchandise Licensing, which he grew from a start-up business to a $50-million program at retail, and was nominated for the 2005 LIMA Excellence Award for the Best Corporate Brand License of the Year.
Prior to joining TV Guide, Steve managed licensing and marketing programs for Coca-Cola, the NBA, The 1996 Atlanta Committee for the Olympic Games, and Major League Baseball.
Nancy Nicolelis
Nancy Nicolelis is an award-winning public relations professional with more than 20 years of experience in media, entertainment, and events, with a focus on marketing to children and teens. As Director of Public Relations and Creative Services for United Media for 10 years, Nancy was responsible for the PR for all properties including Peanuts, Garfield and Dilbert as well as all corporate and marketing communications. She has been involved in planning and implementing high-profile events at venues including the Smithsonian Institute, Carnegie Hall, the Super Bowl and Tournament of Roses Parade, and many of her PR campaigns featured education- or arts-related elements. Following her tenure at United Media, her clients have included Golden Books, Discovery Communications, Major League Baseball, Broadway Video Entertainment, Nederlander Productions and the Writers Guild. Since teaming up with Creative Properties, Nancy has been involved in all aspects of consumer and B2B PR and marketing communications for all the company’s properties.