Creative Properties Has the Experience You Need
The Creative Properties team collectively has more than 50 years experience working with global brand leaders in the business of licensing and marketing. We have experience building start-up programs as well as taking established brands to new heights via new product categories. We combine this depth of experience with an innate ability to track marketing trends and keep on top of shifts in technology that affect the way brands need to market and develop themselves for continuous growth.
Career Highlights of the Founding Partners
Liz Conyngham
Liz Conyngham, formerly Worldwide Vice President for United Media, has more than 20 years of experience in the licensing industry. As property director for Peanuts, she oversaw more than 800 licensees in 76 countries and managed numerous top licensing agents around the globe. She was responsible for all aspects of the property, from art and product development to strategic planning and the details of thousands of licensing contracts. She broke new ground for the property by launching programs in previously untapped product categories. She earned the respect and trust of creator Charles M. Schulz as they worked closely together to nurture the classic property, rising to the challenge of keeping the property fresh and contemporary while maintaining its integrity.
Liz also oversaw the development of the Precious Moments licensing program for United Media and managed the property's foray into international markets.
Carolann Dunn
Carolann Dunn was a Vice President, Consumer Products Licensing, Retail Marketing and New Business Development for Major League Baseball Properties, Inc., before co-founding Creative Properties with Liz Conyngham. She was responsible for overseeing the children's and youth licensing programs for hard and soft goods. She made major inroads in the entertainment software and consumer electronics categories, working with companies like Electronic Arts, Microsoft, Nintendo and Sony to create cutting-edge, next-generation video, hand-held, mobile and computer games. She pioneered new niche markets for the property, initiating joint licensing and promotional programs with top NASCAR drivers like Dale Earnhardt Jr., and artists Peter Max and LeRoy Neiman to appeal to new fans and to create new revenue streams.
Prior to joining Major League Baseball, Carolann was a senior licensing executive at United Media, where she introduced new product categories into the Peanuts licensing program, including an extensive line of juvenile products for infants and toddlers under the Snoopy for Baby brand.
Steven Scebelo
Steve was Senior Vice President, Cross-Platform Marketing at Gemstar-TV Guide before joining Creative Properties as Senior Vice President, Business Development, where he is responsible for developing new partnerships with licensees, retailers, media companies and creative talent. Steve brings more than 20 years of global brand-building experience to Creative Properties. While at Gemstar-TV Guide, he led the company's cross-platform ad sales marketing efforts and oversaw the TV Guide brand's consumer engagement and social media initiatives, including event sponsorships and word-of-mouth campaigns. Additionally, Steve held the position of TV Guide's Senior Vice President of Merchandise Licensing, which he grew from a start-up business to a $50 million program at retail, and was nominated for the 2005 LIMA Excellence Award for the Best Corporate Brand License of the Year.
Prior to joining TV Guide, Steve managed licensing and marketing programs for Coca-Cola, the NBA, The 1996 Atlanta Committee for the Olympic Games, and Major League Baseball.