We Build Relationships Based on Trust
At Creative Properties, we know the licensing business. Collectively, we have a 50-year track record in a wide range of categories, from publishing, software and electronics to apparel, toys and home furnishings. We nurture the unique strengths of each property, never relying on a cookie cutter approach. We manage our properties for sustained success, not flash-in-the-pan hits.
We have the experience, contacts, and industry clout to make things happen. We make sure properties are seen by the right people. And we call on our extensive marketing and creative network to provide the right direction as we build the value of each brand.
We develop relationships based on trust—with our clients, with talent, with manufacturers, and with business partners so, together, we enjoy long-term growth.
We understand the individual needs of creators and talent because we've worked with some of the biggest, including Peanuts creator Charles M. Schulz, baseball great Alex Rodriguez, and NASCAR driver Dale Earnhardt Jr. We understand the creative temperament and we collaborate to help them realize their vision—and their licensing potential.
We capitalize on opportunities because we're nimble and quick on our feet, and we never overlook the basics. We execute licensing plans with business partners who fit each property strategically, not simply with the highest bidder.