We Build Relationships Based on Trust
At Creative Properties, we know the licensing business, because, collectively, we have a track record of more than 50 years in a wide range of categories, from publishing, entertainment software and electronics to apparel, toys and home furnishings. We assess each property and nurture the unique strengths of each, never relying on a cookie cutter approach. We manage our properties for sustained success, not in-and-out flash-in-the-pan success.
We have the experience, the contacts, and the industry clout to make things happen. We'll make sure properties are seen by the right people. And we'll call on our extensive marketing and creative network to provide the right direction as we build the value of each brand.
We develop relationships based on trust—with our clients, with talent, with manufacturers, and with business partners who enable us to enjoy long-term growth.
We understand the individual needs of creators and talent because we've worked with some of the greatest, including Peanuts creator Charles M. Schulz, baseball great Alex Rodriguez, and NASCAR driver Dale Earnhardt Jr. We understand and respect the creative temperament and the demands placed on celebrity and we work closely with the talent to help them realize their vision—and their licensing potential.
We capitalize on opportunities because we're nimble and quick on our feet. While our clients appreciate the innovative approach we often take to business, we also make sure to take care of the basics. We execute licensing plans with business partners who fit each property strategically, not simply with the highest bidder.